There’s no such thing as bad weather, just bad clothes.

Sweden is marketing outdoor clothes

This article at the Swedish State Department's website brings back memories - look they even have a Kånken backpack from Fjällräven! And my first backpack, a christmas present from my parents, were a Haglofs one, blue. It molded in my basement here in the US, so I don't have it anymore, but it survived so many camps and hikes. Some of the new Swedish companies I don't know much about. But Swedish clothes have a different quality, that is for sure!