All their seeds will soon be locally grown, while many other companies buy seed in bulk and repackage it. Look at this corn package, isn't it marvelous? Or the spotted trout lettuce above. Things like this makes me happy. A nice thoughtful design for a nice thing based on ethical concepts that involve both nature and culture.
Their showbooth had nice wooden shelves with old rusty tagholders on it, like items reclaimed from an old grocery store or pharmacy. The whole exhibit and design, from the seed packs to the metal tags on the shelves, looked more northern European than American to me. It was a wind of fresh design air at a show that mostly otherwise was about the biggest, colorfulest, and boldest combination of colors - and that is not usually the best thing. More design and thoughts like this please! Thanks Ken and Doug!