Sunday, November 11, 2007

Modesty?

Today I read a news snippet that illustrates what was discussed here about the, supposedly, scandinavian attitude towards modesty, "lagom" and the "Jante law":

Dolby laboratories buys the (small) Stockholm company Coding Technologies for a sum of 1.6 billion SEK. The company's founder Lars Liljeryd comments: "Now I can repaint my boat and I don't have to take the bus to work."

/O.K.
(Listening to while posting: Franz Berwald - Symphony no. 3)
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2 comments:

  1. LSNovember 11, 2007 at 9:08 PM

    I bet he means that now he can take his repainted boat to work. Or he doesn't have to go to work at all :)

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  2. O.K.November 12, 2007 at 4:17 AM

    "I bet he means that now he can take his repainted boat to work."

    Yes, inside a large helicopter. :)

    There are numerous stories about people encountering Ingvar Kamprad (of IKEA) on the local bus, or buying his trousers on a big sale etc.

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